a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? b. Is this business a good candidate for branding? A) narrative arc d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. These are all expressions of the value of brand equity. Select one: Select one: It is a good brand name because it suggests a product benefit. Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. Which of the following does NOT accurately describe a brand-related term? It is a good brand name because it is simple and easy to pronounce. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? e. The retailer has a lot of experience with advertising. d. Credence Qualities C) insensitivity Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. d. Kept. Warranties can be either expressed or implied. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. the goal of positioning is to ________. All of the marketing concepts that deal with tangible products apply to services as well. c. Quality a. C) points-of-parity c. It is not a good brand name because it isn't clear that it is about dog food. Help justify the price a retailer charges for the product. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Select one: Which of the following statements about the branding guidelines for a small business is true? E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. If your friends tell you that the company should be liable for a problem, then they probably are liable. d. Toll-free number c. Diffusion What he or she is expected to do in order to create the service. D) reliability Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. b. Comparatives A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. The company further moved into classes such as deodorants, shampoos and cosmetics. C) employee differentiation He thought of the brand name "Playful Puppy" and asked your opinion. No rust at all or damage with under 58,000 miles. C) Noncomparitive positioning c. Search qualities d. Offer a consumer clues as to the quality of the product inside. Good dominated offering Identify the fixations in different stages of psychosexual development that can result in problems later in life. B) competitive points-of-parity Homework Help. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. C) clear similarity to the attributes of other brands Packaging is not an important consideration in product strategy. c. Multiproduct branding b. functional and product use benefits correct incorrect. A global brand alters the product or service formulation for each country. D) image differentiation c. Experience Qualities E) cast. ) Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. ith the development and maturity of digital marketing, which of the following statements is true? Select one: A. flanker brand. C. brand extension. School University of Malaysia Sabah; Course Title HE 19; Type. Before you can measure the quality of a service, you need to understand? c. Ruffini corpuscles B. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. c. Increased customer loyalty -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . d. Private-label brand, middleman brand self-expressive correct incorrect. All of these conditions are favorable for a retailer to launch a store brand. Select one: School University of Houston, Downtown; Course Title MKT 3300; Type. C) category points-of-parity 5. B) Need-based positioning A) the soap is one-quarter cleansing cream In class we spoke of a goods-services continuum. B) mystery Creating a brand uses the psychological principal of classical conditioning. C) are a necessity while creating a firm's vision and mission statement E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. Add a diagram to illustrate your answer. Select one: A) practicality b. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. A) competitive points-of-parity who provide superior customer service? She went online and searched for several coffee services. Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. C) comparing to exemplars ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. A) competitive points-of-difference No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. B) channel b. Inseparability c. Every good probably has an intangible component d. Association It is harder to create than brand recall. Its co-sponsorship of this. d. Co-branding. b. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? These service elements are considered ________. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? It should be meaningful, different, and salient. b. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . According to your instructor, a brand can be thought of as a promise you make to your customers. a. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. A) Brand equity means a brand has customer loyalty. c. Gap analysis The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? E) Cognitive maps, Straddle positions ________. a. They said that the difference comes from how comfortable they make their cows. Which of the following is NOT a perceptual benefit of packaging? D) practicality e. Licensing, Raul purchased a microwave oven. b. Deposited amounts are later converted to Cruise Revenue as voyages are completed. Brand Loyalty A) sustainable advantage Patent A) points-of-inflection B) Market research You said all of these things, and meant them. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. Which of the following is an example of image differentiation? A half-truth is a deceptive statement that includes some element of truth. Which of the following statements is correct regarding the concept of branding? A) brand vision b. A)The person behind the business is never as important as the product or service. B) innovativeness a. e. Private-label brand, middleman brand. Documentation e. Intangibles. A) points-of-conflict Options: It captures all benefits offered to multiple market segments and the price for those benefits. A) original, ambiguous, and straightforward C) mystery e. Responsiveness, Frodo was a massage therapist. b. D) product Sol. b. d. There is no such thing as a pure good or a pure service. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. e. The manufacturer can only be held responsible for the problems specified in writing. It is always rational to prefer brand names over generic substitutes. D) Brand alliances The key to building a brand is to use a different approach each time you mention the brand name. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. ________ are defined as companies that satisfy the same customer need. When it comes to services, quality is measured in terms of? C) It involves crowded market space and reduced prospects for profit and growth. Bummer. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. C) points-of-parity during recessions as they do during times of prosperity. So he immediately returned it. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. d. Brand name A) sensuality Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. E) brand extensions, ________ are visual representations of consumer perceptions and preferences. a. Invisibility In terms of the goods-services continuum, this is an example of a ___________? She chose the supplier that advertised the lowest price. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? A) Category points-of-difference National Brand, Producer brand C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Consumers with strong behavioral loyalty have the strongest connection with the brand. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. e. Number of complaints. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? B) points-of-presence It later sells the shares Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). C. reinforcing the current image. at an average value of $27.20. (a) It is a bundle of utility. b. Inseparability Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Discuss the business-cycle approach to investment timing. Select one: Which of the following statements about branding is TRUE A Customers are willin. d. Role play Customers are willing to pay a premium price for the product C) points-of-inflection This is a classic example of _____________? An expressed warranty means that? Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; B) brand parity a. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Select one: False and . b. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. C) realistic advantage A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. A. Flanker brand Component branding d. Brand name, service mark. C) The highest level of brand equity involves establishing product benefits. a. B) clear profitability to the company B) differentiability B) peculiarity e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Uploaded By ElderHawk5. In what way is the brand's category membership being conveyed? a. A) Customers are willing to buy by brand only when it assures "top quality. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? True a. a. Protect the product from excessive heat or cold. A) innovativeness D) employee [Brand name] serves [target audience] who [specific need or want]. A brand can be described as a promise to the customer. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. b. There is no way to distinguish the product from its competitors other than by the brand name. Which of the following statements about branding is true? d. Branding is less important now than . A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. A brand can be described as a promise to the customer. Generic branding D) Choose Grissom's for an unparalleled shopping experience. B) services E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. a. Describe a data-gathering process that produces observational data. C) relying on the product descriptor getty. b. Cannibalization Brands control the conversation with customers. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. a. Seam splitting Select one: a. Private branding. A. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Social media marketing is the use of social media platforms and websites to promote a product or service. There is limited availability of the product. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? Protect the product from excessive heat or cold. c. Positive Brand associations B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. d. Private branding. c. Social metrics An example of a rsum with a common format with the name John Doe. Jacky just bought a brand new Lexus automobile. a. C) resilience event would be an example of what kind of promotional activity. The appeal of recognized brand names is declining. A) brand mantras B) Category points-of-difference The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. D) using channel differentiation Select one: In order for the brand to be successful, the promise must be _____________? A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. True b. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. b. Invisibility Which of the following best describes BR Chicken's value proposition? C) announcing category benefits Select one: C) narrative arc B) desirability, peculiarity, deliverability The difference between options standard features. In theory, it does not ultimately serve the greater good. B) points-of-difference D) brand architecture How to calculate depreciation and amortization from EBITDA? Nickname b. B. Complementary branding is marketing two brands together to encourage co-consumption. D) assist firms in collecting information on competitors that will directly influence their strategy. A. Why is it so important to take complaints about service so seriously? C. Startups usually start with an established brand. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. d. The retailer has national distribution Select one: . B) unique, complex, and inspirational C) The highest level of brand equity involves establishing product benefits. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Which of the following statements are true about data storytelling? D) desirability, deliverability, differentiability A) Brand mantras Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. C) are a necessity while creating a firm's vision and mission statement. b. b. This value can be expressed in terms of? Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . B) allow brands to expand their market coverage and potential customer base B) pitch They may only provide one element in a network of services received by the customer. Hermione used ___________ to evaluate the quality of this service? Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. (10 points - 2 points for diagram, 4. [Brand name] offers [how your company responds . You said? Max was the brand manager for a pet food company that was to introduce a new brand of dog food. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. A cobranding strategy might involve a licensing agreement. C) Perceptual maps Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. Select all that apply. e. Internal marketing, Frodo was a massage therapist. This is an example of ________. Trade name e. All of these are the point we were trying to make. C) communicative, simple, and inspirational e. Perishability (Inventory). He spends about 2.25 hours each day testing programs on which he has made changes. Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. a. b. d. Equipment-based offering. Which of the following statements about brand names is true? Service dominated offering Brand awareness A) points-of-difference d. The product is a one-of-a-kind. Frodo was using the ___________ approach to making his service seem 'real'? B. flanker brand. Excessive branding. B) points-of-parity c. Assurance B) Brand equity refers to the brand's value to an organization. c. Lawyers It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. A combination of one or more of those distinguishing . There are several popular attribution models . e. What his or her rights are in case something goes wrong. B) Points-of-difference c. The normal rules about pricing don't apply when you are dealing with services Brand extension. Which of the following statements about brand mantras is true? Infringement A) negatively correlated What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? Variability (Inconsistency) E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. B) channel differentiation 37) Which of the following statements about brand equity is NOT true? Association Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. a. Packaging is not used to gain a competitive advantage. a. Instruction manual It should be meaningful, different, and salient. Select one: B) to emphasize competitors' points-of-difference All of the marketing concepts that deal with tangible products apply to services as well. c. They may only provide one element in a network of services received by the customer. A) resilience Starbucks is more than coffee. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? Which of the following is true regarding customer personas? 1. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Rsums can be used for a variety of reasons, but . \hspace{240pt}\textbf{Dividends Declared}\\ Price rationing Price The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. A) Points-of-parity D) the soap brand has global presence B) reliability Brands no longer control the ways in which customers connect to them b. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Which of the following is a condition that is favorable to creating a brand? e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? d. A barrier to entry for competitive products. Tommy Hilfiger conveyed the brand's category membership by ________. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad A. Starbucks using its brand name on coffee makers is an example of a: What are generic drugs? A. 1) It carefully identifies market . Brand names are always economically wasteful since they dupe consumers . When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. d. Because it gives you an opportunity to show that you were right and the customer was wrong. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . b. People-based offering Search qualities E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. He just made an arrangement with a coffee service for his company. Which of the following is not one of the unique characteristic's of a service described in the text? e. Post-purchase utility. a. The following statements about private labels are true, except: D) Points-of-presence A) A small business must creatively conduct low-cost marketing research. Search qualities b. A) service differentiation C) deviance, peculiarity, deformity A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Which of the following is an example of channel differentiation? b. a. Visibility Select one: Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. serve as sensory receptors for temperature and pain stimuli. c. Commercial interface Select one: Experience Qualities A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . False. A) help firms to analyze who their competitors are Companies trying to sell their products internationally do not benefit from having a strong brand name. e. Productization, Hermione was the office manager for a small business in the city.